Unexplored data: transform your IS into a discovery engine with Carto-SI

Today, data is at the heart of strategic business decisions. Yet much of it remains unexplored, leaving a treasure trove of information untapped. With data management software like Carto-SI, you can unlock the potential of this unexplored data and turn it into a valuable source of value. This article takes you through the process, explaining data types, qualification, reliability and data management principles.

The difference between unexplored and unexploited data

Before going any further, it’s important to differentiate between unexplored and unexploited data:

• Unexploited data is data that is collected and stored, but not used in decision-making or operational processes. The problem here lies in valuing it.
• Unexplored data, on the other hand, is information whose potential has yet to be discovered or investigated. This data is sometimes visible, but requires a proactive approach and specific tools to reveal its value.

Carto-SI is positioned as a key tool for revealing this data, thanks to its mapping, visualization and flow analysis capabilities.

Data types: a basis for structuring your efforts

To manage data properly, it’s essential to classify it according to its nature. Here are the main categories of data to be aware of:

1. Structured data

This is information organized in relational databases (such as CRMs). They are easy to query and exploit. Examples: customer lists, sales data.

2. Unstructured data

This includes text files, videos, e-mails or messages on social networks. Although rich in information, this data requires specific tools for analysis, such as artificial intelligence algorithms.

3. Semi-structured data

This data combines organized and unorganized elements. For example, application logs or XML files. It represents a bridge between the two previous categories.

With Carto-SI, you can map these different types of data to understand their interactions, identify their dependencies and reveal those that have not yet been explored.

How do you find and qualify your unexplored data?

Unexplored data represents hidden opportunities. Identifying them requires an organized approach:

1. Audit your IS : Carto-SI’s multi-layer mapping enables you to audit data flows between your systems. You can quickly identify areas where data is circulating but not being used.
2. Qualify data : Qualification involves analyzing the usefulness, relevance and value of data. With Carto-SI, you can assess their strategic importance by visualizing their impact on business processes.
3. Explore unexplored data : Use impact studies to investigate under-utilized data. For example, data exchanged between applications, system logs or IoT files can reveal anomalies or trends.
4. Ensuring data reliability and integration : Once data has been identified and qualified, it is crucial to make it reliable by correcting errors and eliminating duplicates.

The fundamental principles of unexplored data management

To get the most out of your unexplored data, it’s important to follow these principles:

1. Centralization : Gathering all information in a single repository is essential to avoid information silos and optimize collaboration. Carto-SI facilitates this centralization by enabling technical and business teams to document their data in a single, universally accessible tool.
2. Accessibility : Useful data is accessible data. It’s not enough for it to be documented, it must also be easy to visualize and understand for all users concerned. Carto-SI’s intuitive interface enables technical and business teams to locate relevant data. By making this information available and understandable, Carto-SI encourages better use of data, whatever the user’s profile.
3. Security : Data documentation calls for heightened vigilance when it comes to security. This sensitive and strategic documentation must be protected at all costs. Carto-SI offers standards-compliant deployments to secure this information, whether in the cloud or on site. This approach guarantees optimum protection while complying with current regulations.
4. Proactive exploration : Unexplored data often conceals hidden opportunities. Revealing them requires a proactive approach. With its interactive dashboards, Carto-SI helps users to analyze data flows, detect anomalies or identify untapped opportunities. For example, a proactive analysis could reveal bottlenecks in a process, or highlight neglected sources of data that could generate value.
5. Quality and reliability : Reliable data inspires confidence and guarantees informed decisions. Making data reliable is therefore central, particularly in demanding regulatory contexts such as the RGPD.

Why is data reliability essential?

Making your data reliable is not just a technical step, it’s a strategic necessity. Here’s why:

• Error reduction: Inconsistent or incorrect data distorts analyses and generates additional costs.
• Regulatory compliance: Complying with standards such as RGPD protects the company from legal sanctions.
• Optimization of resources: Reliable data helps avoid unnecessary expenditure on storage or maintenance.
• Improved decision-making: Reliable, well-structured data reinforces confidence in the analyses and insights generated.

Case study: data reliability through information systems mapping

Let’s take the example of a company in the banking sector wishing to improve the quality of its customer data to comply with regulatory standards and better target its marketing campaigns. The company decides to use Carto-SI to map its information systems and locate where its critical data is stored.

The results of this approach are as follows:

• Identification of duplicates and inconsistencies: By cross-referencing databases from different systems (CRM, claims management tool, archiving database), the company was able to identify duplicates and contradictory customer information.
• Reduced risk of non-compliance: By locating precisely where sensitive data (such as personal data) was stored, the company was able to ensure that its processing complied with RGPD requirements.
• Optimization of data flows: By understanding how data circulated between its various tools, the company corrected redundancies and optimized its processing procedures.

As a result, the company has increased the reliability of its customer data, reduced regulatory risks and increased the effectiveness of its marketing campaigns by 15%, thanks to better segmentation.

A short introduction to dark data

Dark data: understanding its hidden potential

Dark data represents a significant proportion of the information collected by companies but left unused. According to a Gartner study, it can make up as much as 80% of an organization’s data. This data, although stored, is neither analyzed nor used in business or decision-making processes.

Dark data includes system logs, data from IoT sensors, archived e-mails and unused customer information. What differentiates dark data from unexplored data is that it is stored without a clear strategy, or sometimes even forgotten, whereas unexplored data may already be visible, but requires a proactive approach to reveal its value.

With software like Carto-SI, it’s possible to bring this dark data to light, thanks to a complete mapping of systems and information flows. For example, by identifying unused logs or rarely queried databases, Carto-SI can reveal hidden strategic opportunities.

Why does dark data deserve your attention?

1. Strategic opportunity: Dark data can contain essential information for optimizing processes or identifying new trends.
2. Risk reduction: Dark data may contain sensitive data (e.g., personal data) that needs to be secured to avoid legal sanctions.
3. Cost optimization: Identifying and managing dark data frees up unused resources, whether in terms of storage space or processing capacity.

Using tools such as Carto-SI, you can analyze dark data, assess its relevance and integrate it into data flows to maximize its value.

Conclusion: Carto-SI, the essential tool for exploring your data

Unexplored data shouldn’t be a brake on your growth, but a source of opportunity. With data management software like Carto-SI, you can map, analyze and explore this data to reveal its full potential.
Investing in proactive data management with high-performance tools guarantees not only better decision-making, but also sustainable, strategic performance.